Knowledge Base/Integrations

Unbounce Integration

Chris Hexton
posted this on February 18, 2013 10:20

What is Unbounce?

The Unbounce landing page platform has been designed with one thing in mind: conversions.

From start to finish we're big fans of Unbounce at Vero. Designed to make it easy for marketers to quickly and easily create and deploy landing pages it is the perfect platform to capture leads.

By integrating Vero with Unbounce, you can capture the email addresses and actions of leads that sign up via your Unbounce landing pages.

Thanks to the Vero form builder and Unbounce's great UI, integration is straight forward. Below, you will find required steps to integrate your Unbounce landing page with Vero.

Step 1: Create a form in your Vero account

The first step is to create a new lead capture form within Vero. We'll then use the details of this form to let Unbounce know where to send your leads!

Visit the Vero form builder and create a new form:


You need to name the action for Vero to record when a customer fills out the Unbounce lead form. As Vero is event-driven this is an important step! Typical examples include Downloads eBook/Whitepaper/Checklist, Completes lead generation form XYZ, Expresses interest in demo, etc.

Once done, click 'Generate Code'.

Step 2: Add the Unbounce webhook

In a new window, login to your Unbounce account and, after logging in, click on the landing page you are planning to integrate with Vero.

On the landing page dashboard, scroll down and on the right side you will see a section called "Leads & Form Integrations". Click "WebHook: POST to URL":

Unbounce Integration Settings

After clicking, a pop-up will be displayed to you asking for "URl to Post".

In this field you want to paste the URL that you generated when using the Vero form builder:


Important: The URL provided to Unbounce must be a combination of the form URL with "/unbounce". For example, if the Vero form URL is "" then the URL you provide to Unbounce is "".

Simply paste this URL into the popup on Unbounce:

Unbounce Integration Settings

Once it’s entered, Unbounce will verify the URL and display you a success message:

Unbounce Integration Settings

Click 'Configure Field Mapping' to configure the parameters recorded in Vero.


Step 3: Configure your field mappings

In this step you can map the customer attributes from your Unbounce form (such as First Name, Last Name, etc.) against your customer profiles in Vero.


You must map the "Email Address" Unbounce Form Field to a customer WebHook Field called 'email', like so:



Other Unbounce Form Fields can be mapped as required. When mapping to Vero's WebHook form fields you need to use the 'Add new field' option and name the variable using the syntax user[variable name].

For example, you would map Unbounce Form Field 'First Name' to Webhook Field Name user[First Name] and so on. This allows you to store the data you collect from leads against their profiles in Vero:


Once you are happy, click 'Save settings' and you are off and away. 

That's it! Your Unbounce leads will now be sent to Vero in realtime :).

Ready to build a landing page and automate the follow up of new leads?

Start our 14 day risk-free trial and try out our Unbounce integration! Why wait? 


If you have any questions about this process please email us at, we'd love to talk!